BT Media — Brand exploration · v1

Four logo directions.
Pick one, we'll roll it everywhere.

Each option leads with the same brand voice — confident, data-driven, performance-first — but explores a different visual personality. All work in dark and light, scale down to favicons, and pair with the same Archivo / JetBrains Mono type system used across the site.

BT Media
Performance · Reach · Signal
BT Media
BT Media

01 — Signal

Equalizer-style mark reads as audience reach, signal strength, broadcast. Most "agency-tech" feel of the four.

recommended
[ BT · MEDIA ]
[BT · MEDIA]
[BT·MEDIA]

02 — Bracket

Wordmark only. Brackets nod to ad-tech tags / placements. Loud, confident, headline-friendly.

wordmark
BT Media
BT Media
BT Media

03 — Pixel

Programmatic / banner-pixel reference. Most literal of the four — feels like an ad unit itself. Plays nicely as a loading animation too.

literal
BT
Media Banner · Native · Push
BT
MediaBanner · Native · Push
BT
MediaBanner · Native · Push

04 — Monogram

Round monogram with descriptor stack. Most traditional / "agency". Reads well at small sizes and on partner decks.

classic

Currently shipping the site with Option 01 — Signal. Tell us if you want to swap.