/* ===========================================================
   BT Media — site styles
   Palette · ink #0A0A0A · cream #F5F1EA · lime #C8FF00 · coral #FF6B4A
   Type     · Archivo (display) · Manrope (body) · JetBrains Mono (mono)
=========================================================== */

:root{
  --ink:#0A0A0A;
  --ink-2:#161616;
  --ink-3:#222;
  --cream:#F5F1EA;
  --cream-2:#ECE6DA;
  --cream-3:#DDD6C5;
  --lime:#C8FF00;
  --lime-dim:#A8D900;
  --coral:#FF6B4A;
  --gray:#9A958B;
  --gray-2:#5d5950;
  --line:#e6e1d4;
  --line-dark:#1f1f1f;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  background:var(--cream);
  color:var(--ink);
  font-family:"Manrope",system-ui,-apple-system,Segoe UI,Helvetica,Arial,sans-serif;
  font-size:16px;
  line-height:1.5;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
img,svg{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;cursor:pointer;background:none;border:0;color:inherit}
ul{list-style:none}

.mono{font-family:"JetBrains Mono",ui-monospace,monospace;letter-spacing:.08em}

/* ============ NAV ============ */
.nav{
  position:sticky;top:0;z-index:50;
  display:flex;align-items:center;gap:24px;
  padding:18px 40px;
  background:rgba(245,241,234,.85);
  backdrop-filter:saturate(140%) blur(12px);
  -webkit-backdrop-filter:saturate(140%) blur(12px);
  border-bottom:1px solid transparent;
  transition:border-color .2s;
}
.nav.scrolled{border-bottom-color:var(--line)}
.brand{display:flex;align-items:center;gap:12px}
.brand-mark{
  width:36px;height:36px;border-radius:9px;
  background:var(--ink);color:var(--lime);
  display:inline-flex;align-items:center;justify-content:center;
}
.brand-mark svg{width:22px;height:22px}
.brand-word{font-family:"Archivo",sans-serif;font-weight:800;font-size:20px;letter-spacing:-.02em}
.nav-links{display:flex;gap:28px;margin-left:32px}
.nav-links a{font-size:14.5px;font-weight:500;color:#2a2a2a;position:relative}
.nav-links a:hover{color:var(--ink)}
.nav-links a::after{content:"";position:absolute;left:0;right:100%;bottom:-6px;height:2px;background:var(--ink);transition:right .25s}
.nav-links a:hover::after{right:0}
.nav-right{margin-left:auto;display:flex;align-items:center;gap:16px}
.lang{display:flex;gap:2px;padding:4px;background:var(--cream-2);border-radius:999px}
.lang button{font-family:"JetBrains Mono",monospace;font-size:11px;font-weight:500;letter-spacing:.08em;padding:6px 10px;border-radius:999px;color:var(--gray-2)}
.lang button.active{background:var(--ink);color:var(--cream)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:12px 18px;border-radius:999px;font-weight:600;font-size:14.5px;letter-spacing:-.005em;transition:transform .15s,background .15s,color .15s}
.btn-primary{background:var(--ink);color:var(--cream)}
.btn-primary:hover{background:var(--lime);color:var(--ink)}
.btn-ghost{border:1px solid var(--ink);color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--cream)}
.btn-block{width:100%;padding:16px 22px}
.btn:active{transform:translateY(1px)}

/* ============ shared ============ */
.eyebrow{
  display:inline-flex;align-items:center;gap:10px;
  font-family:"JetBrains Mono",monospace;font-size:12px;font-weight:500;
  letter-spacing:.18em;text-transform:uppercase;color:var(--gray-2);
}
.eyebrow .dot{width:8px;height:8px;border-radius:50%;background:var(--lime);box-shadow:0 0 0 4px rgba(200,255,0,.18)}
.section-h{
  font-family:"Archivo",sans-serif;font-weight:900;
  font-size:clamp(34px,4.4vw,58px);
  letter-spacing:-.03em;line-height:1.02;margin-top:16px;
  text-wrap:balance;
}
.section-lede{max-width:62ch;color:var(--gray-2);font-size:17px;line-height:1.55;margin-top:18px}
.section-head{padding:0 40px;max-width:1380px;margin:0 auto 56px}
.ink-on-lime{background:var(--lime);padding:0 .15em;border-radius:6px}

/* ============ HERO ============ */
.hero{padding:32px 40px 80px;max-width:1380px;margin:0 auto;position:relative}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:64px;align-items:center;min-height:72vh}
.display{
  font-family:"Archivo",sans-serif;font-weight:900;
  font-size:clamp(46px,7.4vw,108px);line-height:.93;letter-spacing:-.045em;
  margin-top:22px;
}
.hero-lede{font-size:18px;line-height:1.55;color:var(--gray-2);max-width:54ch;margin-top:28px}
.hero-cta{display:flex;gap:12px;margin-top:36px;flex-wrap:wrap}
.hero-models{
  margin-top:54px;display:grid;grid-template-columns:repeat(3,1fr);gap:0;
  border-top:1px solid var(--line);padding-top:20px;max-width:540px;
}
.hero-models > div{display:flex;flex-direction:column;gap:4px;padding-right:20px}
.hero-models span{font-family:"JetBrains Mono",monospace;font-size:11px;color:var(--gray);letter-spacing:.18em}
.hero-models b{font-family:"Archivo",sans-serif;font-weight:800;font-size:22px;letter-spacing:-.02em}
.hero-models i{font-style:normal;font-size:12.5px;color:var(--gray-2)}

/* hero visual collage */
.hero-visual{position:relative;height:100%;min-height:560px}
.hv-card{
  position:absolute;background:#fff;border:1px solid var(--line);border-radius:14px;
  box-shadow:0 24px 60px -30px rgba(10,10,10,.18), 0 2px 6px -2px rgba(10,10,10,.05);
}
.hv-banner{
  top:6%;left:0;width:62%;padding:0;overflow:hidden;
  transform:rotate(-2deg);
}
.hv-bar{display:flex;justify-content:space-between;align-items:center;padding:8px 12px;background:var(--ink);color:var(--cream);font-size:10px;letter-spacing:.16em}
.hv-x{opacity:.5}
.hv-body{display:flex;align-items:center;gap:12px;padding:14px}
.hv-stripe{width:54px;height:54px;border-radius:8px;background:linear-gradient(135deg,var(--coral),#ffb39e);flex:none}
.hv-stripe.s2{display:none}
.hv-cta{margin-left:auto;background:var(--lime);color:var(--ink);font-weight:700;font-size:13px;padding:9px 14px;border-radius:999px}

.hv-push{
  top:0;right:0;width:55%;padding:14px;
  transform:rotate(2deg);
}
.hv-push-row{display:flex;gap:12px;align-items:center}
.hv-push-ico{width:44px;height:44px;border-radius:10px;background:linear-gradient(135deg,#34d27a,#9ae6b4);flex:none}
.hv-push-text{display:flex;flex-direction:column}
.hv-push-text b{font-size:14px;letter-spacing:-.01em}
.hv-push-text span{font-size:11.5px;color:var(--gray)}

.hv-native{
  top:36%;left:8%;width:50%;padding:14px;
  transform:rotate(-1deg);
}
.hv-sponsored{display:inline-block;font-size:9.5px;color:var(--gray);margin-bottom:8px}
.hv-native-img{height:88px;border-radius:10px;background:linear-gradient(135deg,#0a0a0a,#3a3a3a 60%,var(--lime));}
.hv-native-title{font-weight:700;font-size:14px;letter-spacing:-.01em;margin-top:10px;line-height:1.3}

.hv-chart{
  top:44%;right:0;width:54%;padding:14px 16px;color:var(--lime);background:var(--ink);border-color:var(--line-dark);
  transform:rotate(2deg);
}
.hv-chart-head{display:flex;justify-content:space-between;align-items:center;margin-bottom:6px;color:var(--cream)}
.hv-chart-head .mono{font-size:10.5px}
.hv-pill{background:var(--lime);color:var(--ink);font-size:11px;font-weight:700;padding:3px 9px;border-radius:999px;letter-spacing:.02em}
.hv-chart-svg{width:100%;height:auto}

.hv-interstitial{
  bottom:0;left:24%;width:46%;padding:14px;
  transform:rotate(-2deg);
}
.hv-tag{font-size:9.5px;color:var(--gray);display:block;margin-bottom:8px}
.hv-int-body{display:flex;flex-direction:column;align-items:center;gap:8px;text-align:center}
.hv-int-hero{width:100%;height:90px;border-radius:10px;background:linear-gradient(135deg,var(--coral),#ffd2c2 70%)}
.hv-int-body b{font-size:15px}
.hv-int-cta{background:var(--ink);color:var(--cream);font-size:12px;padding:8px 14px;border-radius:999px;font-weight:600}

@keyframes float-a{0%,100%{transform:rotate(-2deg) translateY(0)}50%{transform:rotate(-2deg) translateY(-8px)}}
@keyframes float-b{0%,100%{transform:rotate(2deg) translateY(0)}50%{transform:rotate(2deg) translateY(-6px)}}
@keyframes float-c{0%,100%{transform:rotate(-1deg) translateY(0)}50%{transform:rotate(-1deg) translateY(-10px)}}
.hv-banner{animation:float-a 7s ease-in-out infinite}
.hv-push{animation:float-b 8s ease-in-out infinite .4s}
.hv-native{animation:float-c 9s ease-in-out infinite .8s}
.hv-chart{animation:float-b 7.5s ease-in-out infinite 1.2s}
.hv-interstitial{animation:float-a 8.5s ease-in-out infinite 1.6s}

/* ============ MARQUEE ============ */
.marquee{
  background:var(--ink);color:var(--cream);
  border-top:1px solid var(--line-dark);border-bottom:1px solid var(--line-dark);
  padding:22px 0;overflow:hidden;
}
.marquee-track{
  display:flex;gap:48px;align-items:center;white-space:nowrap;
  font-family:"Archivo",sans-serif;font-weight:800;font-size:28px;letter-spacing:-.02em;
  animation:marq 40s linear infinite;
}
.marquee-track span:not(.dot-sep){padding:0 8px}
.dot-sep{width:10px;height:10px;background:var(--lime);border-radius:50%;display:inline-block;flex:none}
@keyframes marq{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ============ STATS ============ */
.stats{padding:120px 40px;max-width:1380px;margin:0 auto}
.stats-head{margin-bottom:64px;max-width:780px}
.stats-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--line);border-left:1px solid var(--line)}
.stat{padding:36px 32px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);background:#fbf8f1}
.stat-num{font-family:"Archivo",sans-serif;font-weight:900;font-size:clamp(56px,7vw,96px);line-height:.95;letter-spacing:-.04em;display:inline-block}
.stat-suffix,.stat-prefix{font-family:"Archivo",sans-serif;font-weight:900;font-size:clamp(36px,4.4vw,54px);letter-spacing:-.03em;color:var(--lime-dim)}
.stat-prefix{margin-right:2px;color:var(--ink)}
.stat h4{font-family:"Archivo",sans-serif;font-weight:700;font-size:18px;margin-top:14px;letter-spacing:-.01em}
.stat p{color:var(--gray-2);font-size:14px;margin-top:8px;line-height:1.5}

/* ============ FORMATS ============ */
.formats{padding:120px 40px;background:var(--ink);color:var(--cream)}
.formats .section-head{padding:0;max-width:1300px}
.formats .section-h{color:var(--cream)}
.formats .section-lede{color:#9d9890}
.formats .eyebrow{color:#9d9890}
.formats-grid{max-width:1300px;margin:0 auto;display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.fmt{
  background:var(--ink-2);border:1px solid var(--line-dark);border-radius:20px;
  padding:32px;display:flex;flex-direction:column;gap:20px;min-height:480px;position:relative;overflow:hidden;
}
.fmt header{display:flex;flex-direction:column;gap:6px}
.fmt header .mono{font-size:11px;color:var(--gray)}
.fmt h3{font-family:"Archivo",sans-serif;font-weight:800;font-size:34px;letter-spacing:-.025em}
.fmt p{color:#a8a39a;font-size:15px;line-height:1.55;margin-top:auto}
.fmt-tags{display:flex;flex-wrap:wrap;gap:6px}
.fmt-tags li{font-family:"JetBrains Mono",monospace;font-size:11px;letter-spacing:.08em;padding:6px 10px;border:1px solid var(--line-dark);border-radius:999px;color:#a8a39a}
.fmt-visual{flex:1;display:flex;align-items:center;justify-content:center;background:var(--ink);border:1px solid var(--line-dark);border-radius:14px;padding:24px;min-height:200px;position:relative}

/* banner mock */
.banner-mock{background:#fff;color:var(--ink);border-radius:8px;display:flex;align-items:center;width:88%;height:64px;overflow:hidden;box-shadow:0 8px 24px -10px rgba(0,0,0,.6);margin:4px 0}
.banner-mock.alt{transform:translateX(8%) rotate(1deg)}
.bm-img{width:64px;height:100%;background:linear-gradient(135deg,var(--coral),#ffd2c2);flex:none}
.bm-img.alt{background:linear-gradient(135deg,var(--ink),var(--lime))}
.bm-body{padding:8px 12px;display:flex;flex-direction:column;flex:1}
.bm-body b{font-size:13px}.bm-body span{font-size:11px;color:var(--gray-2)}
.bm-cta{margin-top:auto;align-self:flex-start;background:var(--lime);font-size:10px;font-weight:700;padding:4px 8px;border-radius:999px}
.fmt-banner .fmt-visual{flex-direction:column;gap:8px}

/* native mock */
.native-mock{background:#fff;color:var(--ink);border-radius:10px;padding:12px;width:46%;display:flex;flex-direction:column;gap:6px;box-shadow:0 8px 24px -10px rgba(0,0,0,.6)}
.nm-tag{font-size:9px;color:var(--gray)}
.nm-img{height:54px;border-radius:6px;background:linear-gradient(135deg,#0a0a0a,var(--lime))}
.nm-img.alt{background:linear-gradient(135deg,var(--coral),#ffb39e)}
.native-mock b{font-size:12.5px;letter-spacing:-.01em;line-height:1.3}
.nm-meta{font-size:10.5px;color:var(--gray)}
.fmt-native .fmt-visual{gap:10px;flex-wrap:wrap;align-items:stretch}

/* interstitial mock */
.int-mock{background:#fff;color:var(--ink);border-radius:14px;padding:14px;width:54%;display:flex;flex-direction:column;align-items:center;gap:8px;text-align:center;box-shadow:0 12px 30px -10px rgba(0,0,0,.6)}
.int-mock .mono{font-size:9px;color:var(--gray)}
.int-hero{width:100%;height:120px;border-radius:10px;background:linear-gradient(135deg,var(--coral),#ffd6c8 60%,var(--lime))}
.int-mock b{font-size:15px;letter-spacing:-.01em}
.int-sub{font-size:11.5px;color:var(--gray-2)}
.int-cta{background:var(--ink);color:var(--cream);font-size:12px;font-weight:600;padding:8px 16px;border-radius:999px;margin-top:4px}

/* push mock */
.push-mock{display:flex;flex-direction:column;gap:8px;width:90%}
.pm-row{display:flex;align-items:center;gap:10px;background:#fff;color:var(--ink);border-radius:12px;padding:10px}
.pm-ico{width:36px;height:36px;border-radius:8px;background:linear-gradient(135deg,var(--coral),#ffd2c2);flex:none}
.pm-ico.alt{background:linear-gradient(135deg,#34d27a,#9ae6b4)}
.pm-ico.alt2{background:linear-gradient(135deg,#5b9bff,#bcd6ff)}
.pm-text{display:flex;flex-direction:column;flex:1;min-width:0}
.pm-text b{font-size:12.5px;letter-spacing:-.005em;line-height:1.3}
.pm-text span{font-size:10.5px;color:var(--gray)}

/* ============ REEL ============ */
.reel{padding:120px 40px;max-width:1380px;margin:0 auto}
.reel-head{margin-bottom:48px;max-width:920px}
.reel-stage{display:grid;grid-template-columns:1fr 280px;gap:24px;align-items:stretch}
.reel-frame{
  background:var(--ink);color:var(--cream);border-radius:24px;
  border:1px solid var(--line-dark);overflow:hidden;position:relative;min-height:540px;
  display:flex;flex-direction:column;
}
.reel-progress{height:3px;background:#1d1d1d;position:relative}
.reel-progress span{display:block;height:100%;width:0%;background:var(--lime);transition:width .12s linear}
.reel-scenes{flex:1;position:relative}
.scene{
  position:absolute;inset:0;padding:48px;display:flex;flex-direction:column;gap:18px;
  opacity:0;transform:translateY(16px);transition:opacity .5s,transform .5s;pointer-events:none;
}
.scene.active{opacity:1;transform:translateY(0);pointer-events:auto}
.scene-num{font-size:11.5px;color:var(--lime);letter-spacing:.22em}
.scene h3{font-family:"Archivo",sans-serif;font-weight:900;font-size:clamp(28px,3.6vw,46px);letter-spacing:-.03em;line-height:1.02;max-width:18ch}
.scene p{color:#a8a39a;font-size:16px;line-height:1.55;max-width:60ch}
.scene-vis{margin-top:auto;flex:1;display:flex;align-items:center;justify-content:center;width:100%}

/* scene 1: kpi cards */
.kpi-cards{display:grid;grid-template-columns:repeat(2,1fr);gap:12px;width:100%;max-width:520px}
.kpic{background:var(--ink-2);border:1px solid var(--line-dark);border-radius:14px;padding:18px}
.kpic .mono{font-size:10.5px;color:var(--gray);display:block;margin-bottom:8px}
.kpic b{font-family:"Archivo",sans-serif;font-weight:800;font-size:24px;letter-spacing:-.02em}

/* scene 2: sourcing grid */
.src-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;width:100%;max-width:620px}
.src-grid span{background:var(--ink-2);border:1px solid var(--line-dark);border-radius:12px;padding:18px;font-size:13.5px;font-weight:600;text-align:center}
.src-grid span:nth-child(1),.src-grid span:nth-child(5){background:var(--lime);color:var(--ink);border-color:var(--lime)}

/* scene 3: creatives */
.cr-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;width:100%;max-width:520px}
.crv{background:var(--ink-2);border:1px solid var(--line-dark);border-radius:12px;padding:14px;font-family:"JetBrains Mono",monospace;font-size:11px;color:var(--gray);letter-spacing:.12em}
.crv i{font-style:normal;color:var(--cream);font-family:"Manrope";font-size:13px;letter-spacing:0;display:block;margin-top:6px}
.crv:nth-child(2),.crv:nth-child(4),.crv:nth-child(6){background:transparent;border-color:#2a2a2a}

/* scene 4: chart */
.reel-chart{width:100%;max-width:560px;height:auto}
.opt-stats{display:flex;gap:32px;margin-top:20px}
.opt-stats > div{display:flex;flex-direction:column}
.opt-stats b{font-family:"Archivo",sans-serif;font-weight:800;font-size:22px;color:var(--lime)}
.opt-stats span{font-size:12px;color:var(--gray)}

/* scene 5: dashboard */
.dash{width:100%;max-width:580px;background:var(--ink-2);border:1px solid var(--line-dark);border-radius:14px;overflow:hidden}
.dash-row{display:grid;grid-template-columns:1.6fr 1fr 1fr;align-items:center;padding:14px 18px;border-bottom:1px solid var(--line-dark);font-size:13.5px;font-family:"JetBrains Mono",monospace}
.dash-row:last-child{border-bottom:0}
.dash-row span{color:var(--gray)}
.dash-row b{color:var(--lime);text-align:right;font-family:"Archivo";font-size:16px;letter-spacing:-.02em}
.dash-row.total{background:#0d0d0d}
.dash-row.total span:first-child{color:var(--cream)}
.dash-row.total b{font-size:20px}

/* rail */
.reel-rail{display:flex;flex-direction:column;gap:8px}
.rail-btn{
  display:flex;flex-direction:column;align-items:flex-start;gap:4px;
  padding:18px;border-radius:14px;
  background:#fbf8f1;border:1px solid var(--line);
  text-align:left;flex:1;min-height:72px;transition:background .2s,border-color .2s;
}
.rail-btn .mono{font-size:11px;color:var(--gray)}
.rail-btn b{font-family:"Archivo",sans-serif;font-weight:700;font-size:16px;letter-spacing:-.01em}
.rail-btn.active{background:var(--ink);color:var(--cream);border-color:var(--ink)}
.rail-btn.active .mono{color:var(--lime)}
.rail-btn:hover:not(.active){border-color:var(--ink)}
.reel-control{display:flex;align-items:center;gap:10px;background:#fbf8f1;border:1px solid var(--line);border-radius:14px;padding:14px 16px}
.reel-control button{width:34px;height:34px;border-radius:50%;background:var(--ink);color:var(--lime);display:inline-flex;align-items:center;justify-content:center}
.reel-control svg{width:16px;height:16px}
.reel-control .mono{font-size:11.5px;color:var(--gray-2);margin-left:auto}

/* ============ MODELS ============ */
.models{padding:120px 40px;max-width:1380px;margin:0 auto}
.models-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.model{background:#fbf8f1;border:1px solid var(--line);border-radius:20px;padding:36px;display:flex;flex-direction:column;gap:14px;min-height:280px;position:relative;overflow:hidden}
.model.lime{background:var(--lime);border-color:var(--lime)}
.model-num{font-size:12px;color:var(--gray-2)}
.model h3{font-family:"Archivo",sans-serif;font-weight:900;font-size:56px;letter-spacing:-.04em;line-height:.9}
.model p{color:var(--gray-2);font-size:15.5px;line-height:1.55;max-width:38ch}
.model.lime p{color:#1a1a08}
.model-tag{margin-top:auto;padding-top:16px;border-top:1px dashed rgba(10,10,10,.15)}
.model-tag .mono{font-size:11px;color:var(--ink)}

/* ============ VERTICALS ============ */
.verticals{padding:0 40px 120px;max-width:1380px;margin:0 auto}
.verticals-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.vert{background:#fff;border:1px solid var(--line);border-radius:20px;padding:36px;display:flex;flex-direction:column;gap:14px;min-height:320px}
.vert.lime{background:var(--ink);color:var(--cream);border-color:var(--ink)}
.vert-key{font-size:11.5px;color:var(--gray)}
.vert.lime .vert-key{color:var(--lime)}
.vert h3{font-family:"Archivo",sans-serif;font-weight:800;font-size:40px;letter-spacing:-.03em;line-height:1}
.vert p{color:var(--gray-2);font-size:15px;line-height:1.55}
.vert.lime p{color:#a8a39a}
.vert ul{margin-top:auto;display:flex;flex-direction:column;gap:6px;padding-top:16px;border-top:1px solid var(--line)}
.vert.lime ul{border-top-color:var(--line-dark)}
.vert ul li{font-size:13.5px;font-family:"JetBrains Mono",monospace;letter-spacing:.04em;color:var(--gray-2);position:relative;padding-left:18px}
.vert.lime ul li{color:#a8a39a}
.vert ul li::before{content:"";position:absolute;left:0;top:.65em;width:8px;height:2px;background:var(--ink)}
.vert.lime ul li::before{background:var(--lime)}

/* ============ CASES / LOGO WALL ============ */
.cases{padding:0 40px 120px;max-width:1380px;margin:0 auto}
.logo-wall{
  display:grid;grid-template-columns:repeat(7,1fr);gap:0;
  border-top:1px solid var(--line);border-left:1px solid var(--line);
  background:#fbf8f1;
}
.lg{
  position:relative;overflow:hidden;
  padding:34px 18px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);
  display:flex;align-items:center;justify-content:center;
  min-height:96px;cursor:default;
  background:#fbf8f1;
}
.lg-name,.lg-hover{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  font-family:"Archivo",sans-serif;font-weight:800;font-size:22px;letter-spacing:-.025em;
  color:#3a3a3a;text-align:center;line-height:1;
  transition:opacity .28s cubic-bezier(.6,0,.3,1),transform .28s cubic-bezier(.6,0,.3,1);
}
.lg-name i{font-style:normal;font-weight:400}
.lg-name .lg-dot{color:var(--coral)}
.lg-thin,.lg-name .lg-thin{font-weight:400;color:var(--gray);font-size:.7em;margin-left:4px}
.lg-hover{
  position:absolute;inset:0;
  background:var(--bc);color:var(--bf,#fff);
  opacity:0;transform:translateY(6px);
  padding:0 18px;
}
.lg-hover i{font-style:normal;font-weight:400;opacity:.85}
.lg-hover svg{width:22px;height:22px;flex:none}
.lg:hover .lg-name{opacity:0;transform:translateY(-6px)}
.lg:hover .lg-hover{opacity:1;transform:translateY(0)}

/* per-brand typographic flavour on hover */
.lh-shopee,.lh-blibli,.lh-temu,.lh-trip,.lh-alibaba{text-transform:lowercase;font-weight:700;letter-spacing:-.03em}
.lh-alibaba{font-style:italic}
.lh-sephora{letter-spacing:.32em;font-weight:600;font-size:18px}
.lh-tiktok{font-weight:800;letter-spacing:-.03em}
.lh-coupang,.lh-mtn{font-weight:900;letter-spacing:-.02em}
.lh-joom{text-transform:lowercase;font-style:italic;font-weight:700}
.lh-klook,.lh-dhgate,.lh-safaricom,.lh-expedia{font-weight:800;letter-spacing:-.02em}

/* TikTok shop dual-dot mark */
.tt-mark{display:inline-flex;position:relative;width:22px;height:22px;flex:none}
.tt-mark i{position:absolute;width:14px;height:14px;border-radius:50%;background:currentColor;mix-blend-mode:screen}
.tt-mark i:first-child{top:0;left:0}
.tt-mark i:last-child{bottom:0;right:0}

.case-highlights{margin-top:48px;display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.ch{background:#fff;border:1px solid var(--line);border-radius:20px;padding:32px;display:flex;flex-direction:column;gap:14px;min-height:320px}
.ch.lime{background:var(--lime);border-color:var(--lime)}
.ch > .mono{font-size:11px;color:var(--gray-2)}
.ch.lime > .mono{color:#1a1a08;opacity:.7}
.ch-num{display:flex;align-items:baseline;gap:10px;flex-wrap:wrap}
.ch-num b{font-family:"Archivo",sans-serif;font-weight:900;font-size:64px;letter-spacing:-.04em;line-height:.95}
.ch-num span{font-size:14px;color:var(--gray-2)}
.ch.lime .ch-num span{color:#1a1a08}
.ch p{color:var(--gray-2);font-size:14.5px;line-height:1.55}
.ch.lime p{color:#1a1a08}
.ch-bar{height:6px;background:var(--cream-2);border-radius:999px;overflow:hidden;margin-top:auto}
.ch.lime .ch-bar{background:rgba(10,10,10,.15)}
.ch-bar span{display:block;height:100%;background:var(--lime);border-radius:999px;transform-origin:left;animation:bar 1.4s cubic-bezier(.6,0,.3,1) .3s both}
@keyframes bar{from{transform:scaleX(0)}to{transform:scaleX(1)}}
.ch i{font-style:normal;font-size:11.5px;color:var(--gray)}
.ch.lime i{color:#1a1a08}

/* ============ WHY ============ */
.why{padding:0 40px 120px;max-width:1380px;margin:0 auto}
.why-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:0;border-top:1px solid var(--line);border-left:1px solid var(--line)}
.why-row{display:flex;gap:24px;padding:32px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);align-items:flex-start}
.why-num{font-size:13px;color:var(--gray);min-width:32px;padding-top:6px}
.why-row h4{font-family:"Archivo",sans-serif;font-weight:800;font-size:22px;letter-spacing:-.02em}
.why-row p{color:var(--gray-2);font-size:15px;line-height:1.55;margin-top:8px;max-width:50ch}

/* ============ CONTACT ============ */
.contact{padding:120px 40px;background:var(--ink);color:var(--cream)}
.contact-grid{max-width:1300px;margin:0 auto;display:grid;grid-template-columns:1.05fr .95fr;gap:64px;align-items:flex-start}
.contact .eyebrow{color:#9d9890}
.contact-left .display-2{font-family:"Archivo",sans-serif;font-weight:900;font-size:clamp(40px,5vw,72px);letter-spacing:-.035em;line-height:1;margin-top:18px;text-wrap:balance}
.contact-lede{color:#a8a39a;font-size:17px;line-height:1.55;max-width:50ch;margin-top:24px}
.contact-info{margin-top:36px;display:flex;flex-direction:column;gap:20px;padding-top:24px;border-top:1px solid var(--line-dark)}
.contact-info > div{display:flex;flex-direction:column;gap:4px}
.contact-info .mono{font-size:11px;color:var(--gray);letter-spacing:.18em}
.contact-info a{font-family:"Archivo",sans-serif;font-weight:700;font-size:22px;letter-spacing:-.01em}
.contact-info a:hover{color:var(--lime)}

.contact-form{background:var(--ink-2);border:1px solid var(--line-dark);border-radius:20px;padding:32px;display:flex;flex-direction:column;gap:14px}
.contact-form label{display:flex;flex-direction:column;gap:6px}
.contact-form span{font-family:"JetBrains Mono",monospace;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--gray)}
.contact-form input,.contact-form select,.contact-form textarea{
  background:var(--ink);border:1px solid var(--line-dark);border-radius:10px;
  color:var(--cream);font:inherit;padding:14px 16px;
  transition:border-color .2s;
}
.contact-form input:focus,.contact-form select:focus,.contact-form textarea:focus{outline:none;border-color:var(--lime)}
.contact-form textarea{resize:vertical;min-height:96px}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.form-ok{margin-top:8px;font-size:13.5px;color:var(--lime);font-family:"JetBrains Mono",monospace;letter-spacing:.08em}
.contact-form .btn-primary{background:var(--lime);color:var(--ink)}
.contact-form .btn-primary:hover{background:var(--cream)}

/* ============ FOOTER ============ */
.footer{background:#070707;color:var(--cream);padding:80px 40px 32px}
.footer-top{max-width:1380px;margin:0 auto 56px;display:flex;justify-content:space-between;gap:32px;align-items:flex-end;flex-wrap:wrap}
.footer-lede{color:#9d9890;font-size:15px;max-width:48ch;line-height:1.55}
.brand-foot .brand-mark{background:var(--lime);color:var(--ink)}
.footer-cols{max-width:1380px;margin:0 auto;display:grid;grid-template-columns:repeat(4,1fr);gap:32px;padding-top:48px;border-top:1px solid var(--line-dark)}
.footer-cols > div{display:flex;flex-direction:column;gap:12px}
.footer-cols .mono{font-size:11px;color:var(--gray);letter-spacing:.18em;text-transform:uppercase;margin-bottom:6px}
.footer-cols a{font-size:14.5px;color:#d5d0c5}
.footer-cols a:hover{color:var(--lime)}
.footer-base{max-width:1380px;margin:64px auto 0;padding-top:24px;border-top:1px solid var(--line-dark);display:flex;justify-content:space-between;font-size:12.5px;color:var(--gray);flex-wrap:wrap;gap:12px}

/* ============ RESPONSIVE ============ */
@media (max-width:1100px){
  .hero-grid{grid-template-columns:1fr;gap:48px}
  .hero-visual{min-height:520px;max-width:560px}
  .stats-grid,.formats-grid,.models-grid,.verticals-grid,.case-highlights{grid-template-columns:repeat(2,1fr)}
  .reel-stage{grid-template-columns:1fr}
  .reel-rail{flex-direction:row;flex-wrap:wrap}
  .rail-btn{flex:1 1 30%;min-width:120px}
  .reel-control{flex:1 1 100%}
  .logo-wall{grid-template-columns:repeat(4,1fr)}
  .footer-cols{grid-template-columns:repeat(2,1fr)}
  .contact-grid{grid-template-columns:1fr;gap:40px}
  .why-grid{grid-template-columns:1fr}
}
@media (max-width:680px){
  .nav{padding:14px 20px;gap:12px}
  .nav-links{display:none}
  .nav-right{margin-left:auto;gap:10px}
  .hero,.stats,.formats,.reel,.models,.verticals,.cases,.why,.contact{padding-left:20px;padding-right:20px}
  .section-head{padding:0 20px}
  .stats-grid,.formats-grid,.models-grid,.verticals-grid,.case-highlights{grid-template-columns:1fr}
  .logo-wall{grid-template-columns:repeat(2,1fr)}
  .footer-cols{grid-template-columns:1fr}
  .hero-models{grid-template-columns:1fr 1fr}
  .form-row{grid-template-columns:1fr}
  .scene{padding:28px}
  .footer{padding:60px 20px 24px}
}